“Sandwiches and salads of the world, rejoice: JUST Mayo and JUST Ranch are back.”
Four years ago, Just Mayo and Just Ranch disappeared from grocery store shelves, devastating many vegans. Now, these beloved items have finally returned after a poll revealed that 87% of vegan followers expressed interest in the products. Eat Just, the parent company, recently announced their reintroduction in February and March of the current year. Read on for details.

Just Ranch & Just Mayo Premiering Exclusively at Whole Foods Market

Eat Just’s popular ranch dressing and mayo spread will hit shelves exclusively in Whole Foods locations throughout February. Each product is available in two flavors: regular and chipotle. Shoppers can find all four varieties in the refrigerator section at Whole Foods Market.

Nationwide Expansion: From Refrigerated to Shelf-Stable

Beginning in March, Just Ranch and Just Mayo will be available in other grocery stores nationwide in a shelf-stable version. The company confirmed that it would use the original recipes for these condiments. The main ingredients in both products are canola oil, vinegar, and pea protein, which contribute to their delicious, creamy, and rich flavor without being too greasy or strong. Additionally, the original flavors contain modified food starch, salt, sugar, spices, and fruit and vegetable colors. The Ranch includes extra seasonings such as onion, garlic, and lemon juice. The shelf-stable versions will contain calcium disodium EDTA for preservation.

The Journey of JUST Mayo and JUST Ranch

Just Mayo initially launched in 2013 and quickly became popular. The producer of Hellman’s Mayonnaise, Unilever, sued the company, arguing that the term “mayo” implied the presence of eggs. Both customers and the media supported Eat Just until Unilever dropped the suit. Shortly after, Eat Just introduced Just Ranch, which, like Just Mayo, was adored by vegans everywhere.

However, around 2020, the company suddenly discontinued both products without initially explaining why. They later released a press release stating, “Eat Just focused on its growing plant-based egg business and pulled the plug on condiments to do so.” This decision benefited the Just Egg product but disappointed fans of Just Mayo and Just Ranch. Just Egg has become a highly rated product among vegans, setting a standard for other plant-based products upon its release.

Fan Engagement and Anticipation: The Buzz on Social Media about Just Ranch & Just Mayo

Customers missed Just Mayo and Just Ranch and were very vocal about their absence. Tom Rossmeissi, Head of Global Marketing for Eat Just, joked, “We’ve seen almost four years of pseudo-online bullying and boxes of hate mail.” The January 2024 press release playfully stated, “”In an attempt to apologize for the long wait and thank fans for their harassment patience, the brand will offer coupons, recipes, mayo-based holiday surprises and more via Eat Just’s Instagram account in the coming weeks and months.” Hopefully, vegans will eventually forgive the company for the four years of absence of some of their favorite products.

The Economic Impact: Analyzing the Vegan Mayo Market

Reintroducing these products appears to be a lucrative move for the company. Last year alone, one firm valued egg-free mayo sales at $4.3 billion, with dollar sales alone increasing by 47% from 2019 to 2022.

The Return of JUST Mayo and JUST Ranch: A Win for Plant-Based Innovation and Consumer Choice

The much-anticipated return of JUST Mayo and JUST Ranch marks a significant moment in the plant-based food industry, reflecting the enduring demand for sustainable and ethical food choices. As Eat Just re-introduces these beloved condiments to a market that has eagerly awaited their comeback, it’s clear that the landscape of vegan and plant-based products continues to evolve and expand.

With a combination of nostalgic favorites and innovative offerings, the future looks bright for the Eat Just company, the consumers who champion their mission, and the animals whose lives are saved each time someone leaves them off their plates. As we look forward to enjoying these flavorful additions to our meals once again, it’s an exciting time to be part of a movement that values taste, health, and the planet equally.